Big Bends was born at the initiative of Jeff Massey, who realized that "friction" is the cause of going out of tune in almost all pitch drifts. After 10 years of experimenting and improving lubricants and applicators for strings, today Big Bends is the one bringing "Technology in a Tube" for every existing string instrument. Thus, artists, those who create and repair instruments will no longer worry about tuning and string breakage. Big Bends products are made entirely in the USA and among Big Bends' clients are: Anastacia, Ashlee Simpson, Chris Miller, Dixie Chicks, Inxs, Nickelback, Oasis, Pink, No Doubt.